Automation:

Google Ads has continued to increase its focus on automation, making it easier for advertisers to create and manage campaigns using machine learning technology. Features like Smart Bidding, Smart Display campaigns, and Responsive Search Ads have all been designed to streamline the ad creation process and improve ad performance.

Privacy:

With the growing concerns around user privacy, Google Ads has introduced several changes to its platform to ensure that user data is protected. These changes include the introduction of FLoC (Federated Learning of Cohorts) and the deprecation of third-party cookies.

Video Ads:

Video ads have become increasingly popular on Google Ads, with the introduction of new ad formats such as Outstream video ads and Bumper ads. Advertisers can now use video ads to showcase their products and services in a more engaging way.

Local Ads:

Google has also introduced several new features to help businesses reach local customers. This includes the Local Services Ads program, which allows businesses to promote their services to customers in their local area.

Expanded Text Ads:

Google has increased the maximum character limit for Expanded Text Ads, allowing advertisers to include more information in their ad copy.

It’s important to note that these trends may have evolved or been replaced by newer ones since my knowledge cutoff date, as Google Ads continues to evolve and adapt to the changing digital advertising landscape.