Best SEO trends in 2023

Voice search optimization:

As more and more people use voice assistants, optimizing content for voice search is becoming increasingly important. This includes using long-tail keywords and answering common questions in your content.

Mobile-first indexing:

With the majority of internet traffic now coming from mobile devices, it’s important to ensure your website is optimized for mobile devices. This includes having a responsive design and ensuring your website loads quickly on mobile devices.

Artificial intelligence and machine learning:

AI and machine learning are being increasingly used in SEO to better understand user intent and deliver more personalized search results.

User experience:

Google is placing more emphasis on user experience when ranking websites. This includes factors such as page load speed, mobile-friendliness, and usability.

Featured snippets:

Featured snippets are becoming more important in SEO as they can help increase visibility and drive traffic to your website. Optimizing content for featured snippets involves providing clear and concise answers to common questions.

Video SEO:

Video is becoming an increasingly popular form of content, and optimizing video content for SEO can help drive traffic to your website. This includes optimizing video titles, descriptions, and tags.

E-A-T:

Expertise, authoritativeness, and trustworthiness (E-A-T) are becoming increasingly important in SEO. This involves demonstrating your expertise, authority, and trustworthiness in your content, through elements such as author bios and external links to credible sources.