Video Content Dominance:

With platforms like TikTok, Instagram Reels, and YouTube Shorts, short-form video content has become the dominant form of content on social media.

Ephemeral Content:

Ephemeral content, or content that disappears after a short period of time, has become increasingly popular on platforms like Instagram, Facebook, and Snapchat. Stories, which are short-lived posts that disappear after 24 hours, have become a staple of social media.

Niche Platforms:

Niche social media platforms are becoming more popular as users seek out communities with shared interests. Platforms like Clubhouse, a social audio app, and TikTok, a video-sharing app, have gained a lot of traction.

Social Commerce:

Social media platforms are increasingly incorporating shopping features, allowing users to make purchases without leaving the platform. Instagram and Facebook have both launched e-commerce features, and Pinterest has introduced shoppable pins.

Influencer Marketing:

Influencer marketing, which involves partnering with social media influencers to promote products or services, has become a major trend in social media. Influencers with large followings on platforms like Instagram, TikTok, and YouTube can have a significant impact on consumer behavior.

Virtual Reality:

Virtual reality is still in its early stages, but it has the potential to revolutionize social media. Platforms like Facebook are investing heavily in virtual reality technology and are working to integrate it into their social media platforms.

It’s important to note that social media trends are constantly evolving and changing, so some of these trends may have shifted or new trends may have emerged since my knowledge cutoff date.

Best SEO trends in 2023

Voice search optimization:

As more and more people use voice assistants, optimizing content for voice search is becoming increasingly important. This includes using long-tail keywords and answering common questions in your content.

Mobile-first indexing:

With the majority of internet traffic now coming from mobile devices, it’s important to ensure your website is optimized for mobile devices. This includes having a responsive design and ensuring your website loads quickly on mobile devices.

Artificial intelligence and machine learning:

AI and machine learning are being increasingly used in SEO to better understand user intent and deliver more personalized search results.

User experience:

Google is placing more emphasis on user experience when ranking websites. This includes factors such as page load speed, mobile-friendliness, and usability.

Featured snippets:

Featured snippets are becoming more important in SEO as they can help increase visibility and drive traffic to your website. Optimizing content for featured snippets involves providing clear and concise answers to common questions.

Video SEO:

Video is becoming an increasingly popular form of content, and optimizing video content for SEO can help drive traffic to your website. This includes optimizing video titles, descriptions, and tags.

E-A-T:

Expertise, authoritativeness, and trustworthiness (E-A-T) are becoming increasingly important in SEO. This involves demonstrating your expertise, authority, and trustworthiness in your content, through elements such as author bios and external links to credible sources.

Overall, the key to successful SEO in 2023 will be to focus on delivering high-quality content that meets the needs of your target audience, while also paying attention to technical SEO factors and user experience.

Automation:

Google Ads has continued to increase its focus on automation, making it easier for advertisers to create and manage campaigns using machine learning technology. Features like Smart Bidding, Smart Display campaigns, and Responsive Search Ads have all been designed to streamline the ad creation process and improve ad performance.

Privacy:

With the growing concerns around user privacy, Google Ads has introduced several changes to its platform to ensure that user data is protected. These changes include the introduction of FLoC (Federated Learning of Cohorts) and the deprecation of third-party cookies.

Video Ads:

Video ads have become increasingly popular on Google Ads, with the introduction of new ad formats such as Outstream video ads and Bumper ads. Advertisers can now use video ads to showcase their products and services in a more engaging way.

Local Ads:

Google has also introduced several new features to help businesses reach local customers. This includes the Local Services Ads program, which allows businesses to promote their services to customers in their local area.

Expanded Text Ads:

Google has increased the maximum character limit for Expanded Text Ads, allowing advertisers to include more information in their ad copy.

It’s important to note that these trends may have evolved or been replaced by newer ones since my knowledge cutoff date, as Google Ads continues to evolve and adapt to the changing digital advertising landscape.